Video content engages your customers, ignites emotion and drives sales. Have you incorporated it into your marketing yet?
What makes video content so important?
Consumers like to be entertained and informed, and the use of video content allows you to do this all in one go. Even the busiest of customers will watch and enjoy a video that shows your product or service in the right way. Visuals almost always gain attention of customers over a big clump of text.
For example, if you were a customer needing a dog trainer and you were scrolling through your Facebook newsfeed and saw a boring paragraph posted by a dog training business, and then below that there was an exciting video starting to play from another dog training business, would you keep scrolling to the video? I’m going to take a guess and assume your answer was yes.
Show your customers why they need your products/services and why they can’t live without them. By showing this side of your business it builds trust with customers, and trust is the foundation of conversions and sales.
What do I do with the video content?
Video content can be used across all platforms, from your social media to your website.
Did you know that your business is 53 times more likely to show up in a Google search if you have a video embedded in your website? Adding a product video to your landing page can boost conversions by 80%! If those numbers don’t excite you, we don’t know what will.
Can Birdcage Marketing help me?
Our team at Birdcage Marketing can help in the video process from start to finish. We range from filming the content all the way through to editing and posting it. We can also source stock footage and music to add to your video.
If you already have the footage but don’t know how to edit and execute a video, we can also help with that and turn it into something awesome!
Is video content right for my business?
Whether your business is a hairdressing salon, a bakery or an electrician service, video content can work! If you’re thinking “But my products aren’t exciting enough for video” or “How am I supposed to show my services in a video?”, stop thinking that. Video doesn’t have to only be about your products or services, you can introduce yourself as the business owner, give customers some behind the scenes shots to show how your business works, show off your team or happy customers, the possibilities are endless!
In most cases, customers find this type of content intriguing and it helps them feel an emotional connection towards your business. This connection leads to building a rapport with them, which leads to sales and returning customers!
All businesses should try using video content in their marketing, whether it’s with some help from our team or by yourself. With smartphones having cameras that can film in HD and computers having easy to use editing programs, it can be done.
Videos are like pizza, even when they’re not great, they’re still pretty good! Imagine the good that an awesome video can do for your business and its sales.