fbpx
Case Study: Elysian Retreat | Facebook Ads Training

Case Study: Elysian Retreat | Facebook Ads Training

Elysian Retreat

FACEBOOK ADS STRATEGY + TRAINING

The Client

Elysian Eco Retreat is a family owned-&-operated boutique island retreat located in the Whitsundays, the heart of the Great Barrier Reef.

Set on the southern tip of Long Island, nestled among lush, tropical gardens with a rain-forest covered mountain as a backdrop, Elysian is one of the finest oceanfront resorts in the Whitsundays.

The Challenge

Elysian Retreat came to Birdcage Marketing during the midst of the COVID-19 restrictions.

With international travel closed, their business was feeling the effects of the worldwide pandemic, and needed help moving forward.

The Solution

  • Facebook Ads Strategy
  • Facebook Ads Training

THE RESULTS

Birdcage Marketing created a Facebooks Ads strategy for Elysian Retreat targeted at domestic travellers. This strategy gave the client a clear insight into who their new target audience should be and how they can reach them through Facebook Ads campaigns, resulting in more visitors (sales!).

As well as creating the strategy, Birdcage Marketing also provided Facebook Ads training to the client so they could run their own campaigns. This was a great, affordable option for the client.

The combination of the Facebook Ads strategy and the training provided by Birdcage Marketing transformed business for Elysian Retreat. They went from almost closing their doors to receiving amazing traffic and conversion results (shown below).

BEST: Reach, Impressions, Amount Spent, ROAS & Purchases Conversion Value

TOTAL: Reach, Impressions, Amount Spent, ROAS & Purchases Conversion Value

We recently worked with Birdcage Marketing to try and improve our social media advertising and we can only say “WOW!”

With the border closures and our market being from predominantly international and interstate we were dangerously close to closing our doors. 

Almost immediately we saw an incredible increase in traffic to our website as well as a high conversion and click through rate! We received a return on investment of $133 to every dollar spent, just amazing results! 

We can highly recommend working with Madeline and Tenai to improve your advertising campaigns and to see an enormous growth in business and for us occupancy. It was so easy and they were so great at explaining everything to us. 

Thank you to the wonderful team at Birdcage!

Laureth

Elysian Retreat

Ready to elevate your business?

Case Study: Pet Food Brand | Facebook Ads

Case Study: Pet Food Brand | Facebook Ads

Pet Food Brand

FACEBOOK ADS | GOOGLE ADS | SEO | STRATEGY

The Client

The client is a pet food brand delivering fresh, raw, nutrious pet meals right to your door.

Their mission is to make feeding your furry family members more convinient, while ensuring your pets are receiving all of the best vitamins from all natural ingredients.

The Challenge

The client came to Birdcage Marketing wanting to have a clearer vision of who they are as a brand, as well understanding their customer journey.

They were also looking for some help in driving traffic to their website as they just weren’t getting the numbers that they needed.

The Solution

  • Customer Journey Strategy
  • Social Media
  • Facebook Ads
  • Google Ads
  • SEO

THE RESULTS

Birdcage Marketing created a Customer Journey Strategy for the client which gave them a clear insight into how their customers act and why they act this way. This is a useful tool when targeting and retargeting ads to customers so the ads can be customised to grab the customers attention depending on what part of the journey they are at.

The Facebook Ads were the stand-out part of the whole project, with traffic being driven to their website like never before!

Facebook Ads Results | June 2019

Amount spent: $14.39

Cost Per Purchase: $4.80

Purchase Conversion: $578.40

Return On Ad Spend: $40.19

 

The combination of Facebook Ads, SEO, Google Ads and organic social media posts took the pet food brand to a new level of growth.

 

Ready to elevate your business?

Case Study: Womens Shoe Brand | Generating Conversions through Facebook Ads

Case Study: Womens Shoe Brand | Generating Conversions through Facebook Ads

Womens Shoe Brand

GENERATING CONVERSIONS THROUGH FACEBOOK ADS

The Client

The client has a range of unique sandles and accessories that are handmade on the island of Menorca, Spain. Their products cater for women and children of all ages and sizes, with different styles, colours and patterns.

The Challenge

The client had been running their social media and Facebook Ads campaigns for a little while, but weren’t seeing the results or conversions they wanted. They came to Birdcage Marketing for assistance with their Facebook Ads to reach their specific target audience better and generate more conversions.

The Solution

Birdcage Marketing created a comprehensive Facebook Ads campaign for the client. By using data from previous campaigns combined with our new research, strategies and skills, the client saw a huge boost in their conversions.

 

THE RESULTS

After running the Facebook Ads campaigns there was a dramatic change in sales for the client.

The use of our research, data collection and strategies allowed us to target a specific target audience for the client. By finding this audience we were able to target and retarget the clients ads to them.

The client’s online store is now thriving, with their customer base only growing bigger everyday.

Ad Spend: $68.93

Return On Ad Spend: $93.41

Purchase Value: $6,438.95

Facebook Ads Results | 2020

Facebook Ads Results | November 2019

Ready to elevate your business?

Case Study: Performance in Health | Brand Startup

Case Study: Performance in Health | Brand Startup

Performance in Health

BRAND STARTUP + LAUNCH EXECUTION

The Client

Performance in Health offers a tailored approach to health and wellness through an evidence-based approach to naturopathy.

Led by Tanya Edwards from her beautifully appointed clinic in Sydney’s Inner West, Performance in Health offers services that help her clients thrive.

 

The Challenge

The client was looking to Birdcage Marketing to guide her on all aspects of brand startup and ensure the initial launch was successful.

The Solution

Business Name Development
Logo + Brand Strategy
Website
Social Media
Facebook Ads
Google Ads
Email Marketing

THE RESULTS

We created a brand that resonated with the target audience of in-demand individuals looking for ways to improve their overall health and wellbeing.

The focus was then on creating a website which goes further than simply being an online brochure. The website is a living, moving, breathing online space which provides educational materials through regular blogging, as well as integrates directly with the client’s online booking system.

This ensures site visitors can make appointments direct; with instant confirmation to remove barriers to purchase and also streamline the client’s booking process to reduce workload.

Facebook Ads + Google Ads during the initial launch stage returned a combined 3,102 site visitors to the brand new site in a 2-month period.

Our ongoing social media content continues to deliver educational content to page engagers across both Facebook and Instagram. This content has been a major player in nurturing new audiences and funneling them through to becoming converted clients.

I engaged Birdcage after speaking to several marketing agencies. I was building a business from start-up and wanted a unique offering and a beautiful brand. Birdcage helped with every component from brand development, website, social media and adhoc market projects. I couldn’t be more delighted at the results and have had many positive comments about my brand and website. Most importantly, the team at Birdcage are excellent, easy to deal with, kind and flexible. I am now in a long-standing relationship with birdcage where we work as a team on social media, website enhancements and adhoc marketing projects. To be honest it feels as if we are all part of the same team which is wonderful when you are a sole trader. This arrangement keeps me on my toes and ensures that I give due commitment to important tasks.

I could not rate Birdcage highly enough. They have been instrumental in building my business

Tanya Edwards

Performance in Health

Ready to elevate your business?