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Case Study: Elysian Retreat | Facebook Ads Training

Case Study: Elysian Retreat | Facebook Ads Training

Elysian Retreat

FACEBOOK ADS STRATEGY + TRAINING

The Client

Elysian Eco Retreat is a family owned-&-operated boutique island retreat located in the Whitsundays, the heart of the Great Barrier Reef.

Set on the southern tip of Long Island, nestled among lush, tropical gardens with a rain-forest covered mountain as a backdrop, Elysian is one of the finest oceanfront resorts in the Whitsundays.

The Challenge

Elysian Retreat came to Birdcage Marketing during the midst of the COVID-19 restrictions.

With international travel closed, their business was feeling the effects of the worldwide pandemic, and needed help moving forward.

The Solution

  • Facebook Ads Strategy
  • Facebook Ads Training

THE RESULTS

Birdcage Marketing created a Facebooks Ads strategy for Elysian Retreat targeted at domestic travellers. This strategy gave the client a clear insight into who their new target audience should be and how they can reach them through Facebook Ads campaigns, resulting in more visitors (sales!).

As well as creating the strategy, Birdcage Marketing also provided Facebook Ads training to the client so they could run their own campaigns. This was a great, affordable option for the client.

The combination of the Facebook Ads strategy and the training provided by Birdcage Marketing transformed business for Elysian Retreat. They went from almost closing their doors to receiving amazing traffic and conversion results (shown below).

BEST: Reach, Impressions, Amount Spent, ROAS & Purchases Conversion Value

TOTAL: Reach, Impressions, Amount Spent, ROAS & Purchases Conversion Value

We recently worked with Birdcage Marketing to try and improve our social media advertising and we can only say “WOW!”

With the border closures and our market being from predominantly international and interstate we were dangerously close to closing our doors. 

Almost immediately we saw an incredible increase in traffic to our website as well as a high conversion and click through rate! We received a return on investment of $133 to every dollar spent, just amazing results! 

We can highly recommend working with Madeline and Tenai to improve your advertising campaigns and to see an enormous growth in business and for us occupancy. It was so easy and they were so great at explaining everything to us. 

Thank you to the wonderful team at Birdcage!

Laureth

Elysian Retreat

Ready to elevate your business?

Case Study: Pet Food Brand | Facebook Ads

Case Study: Pet Food Brand | Facebook Ads

Pet Food Brand

FACEBOOK ADS | GOOGLE ADS | SEO | STRATEGY

The Client

The client is a pet food brand delivering fresh, raw, nutrious pet meals right to your door.

Their mission is to make feeding your furry family members more convinient, while ensuring your pets are receiving all of the best vitamins from all natural ingredients.

The Challenge

The client came to Birdcage Marketing wanting to have a clearer vision of who they are as a brand, as well understanding their customer journey.

They were also looking for some help in driving traffic to their website as they just weren’t getting the numbers that they needed.

The Solution

  • Customer Journey Strategy
  • Social Media
  • Facebook Ads
  • Google Ads
  • SEO

THE RESULTS

Birdcage Marketing created a Customer Journey Strategy for the client which gave them a clear insight into how their customers act and why they act this way. This is a useful tool when targeting and retargeting ads to customers so the ads can be customised to grab the customers attention depending on what part of the journey they are at.

The Facebook Ads were the stand-out part of the whole project, with traffic being driven to their website like never before!

Facebook Ads Results | June 2019

Amount spent: $14.39

Cost Per Purchase: $4.80

Purchase Conversion: $578.40

Return On Ad Spend: $40.19

 

The combination of Facebook Ads, SEO, Google Ads and organic social media posts took the pet food brand to a new level of growth.

 

Ready to elevate your business?

Case Study: Red Belly Active | Website Refresh + Facebook Ads

Case Study: Red Belly Active | Website Refresh + Facebook Ads

Red Belly Active

WEBSITE DESIGN + FACEBOOK ADS

The Client

Red Belly Active was founded in Australia by golfing friends and designers. Named after the many iconic red bellied black snakes living on the golf course, Red Belly Active disrupt the golf and active apparel industry with a daring and different point of view. 

The Challenge

The client first came to Birdcage Marketing with a great concept for their golf apparel brand, but needed guidence on how to define who they are as a business. 

After first working with Red Belly Active, they came back to Birdcage Marketing for more! They had a range of awesome products that just weren’t reaching their potential in sales. Their website wasn’t doing the job, they wanted to change the design and update the layout for a fresher look.

The Solution

Brand Strategy
Website Design
Social Media
Facebook Ads
Logo Design

THE RESULTS

This is an ongoing campaign

Birdcage Marketing created a website that gives customers the confident, adventurous, fun and fearless energy of Red Belly Active. The website showcases the client’s range of products, highlighting the style, comfort and quality of their activewear.

The Facebook Ads that we ran helped the client reach their ideal target audience that they previously had troubles reaching. Although the waves of COVID-19 have dramatically effected the economy and are still are to this day, the Facebook Ads still showed higher click-through-rates and landing page views than previous campaigns.

There were almost 1500 landing page views in less than 3 weeks, which is growth from the previous month that brought in 975 landing page views. We are continuing to adapt and adjust our campaigns to power through COVID-19.

 

Ready to elevate your business?

Case Study: Womens Shoe Brand | Generating Conversions through Facebook Ads

Case Study: Womens Shoe Brand | Generating Conversions through Facebook Ads

Womens Shoe Brand

GENERATING CONVERSIONS THROUGH FACEBOOK ADS

The Client

The client has a range of unique sandles and accessories that are handmade on the island of Menorca, Spain. Their products cater for women and children of all ages and sizes, with different styles, colours and patterns.

The Challenge

The client had been running their social media and Facebook Ads campaigns for a little while, but weren’t seeing the results or conversions they wanted. They came to Birdcage Marketing for assistance with their Facebook Ads to reach their specific target audience better and generate more conversions.

The Solution

Birdcage Marketing created a comprehensive Facebook Ads campaign for the client. By using data from previous campaigns combined with our new research, strategies and skills, the client saw a huge boost in their conversions.

 

THE RESULTS

After running the Facebook Ads campaigns there was a dramatic change in sales for the client.

The use of our research, data collection and strategies allowed us to target a specific target audience for the client. By finding this audience we were able to target and retarget the clients ads to them.

The client’s online store is now thriving, with their customer base only growing bigger everyday.

Ad Spend: $68.93

Return On Ad Spend: $93.41

Purchase Value: $6,438.95

Facebook Ads Results | 2020

Facebook Ads Results | November 2019

Ready to elevate your business?

Case Study: Crave Stainless Designs | Boosting Add-To-Cart Conversions

Case Study: Crave Stainless Designs | Boosting Add-To-Cart Conversions

Crave Stainless Designs

GENERATING ALMOST $1 MIL IN ADD-TO-CART CONVERSIONS IN LESS THAN A YEAR

The Client

Crave Stainless Designs are a premium, Australian designed and made water feature supplier based in regional New South Wales delivering to customers nation-wide. 

The Challenge

Crave Stainless Designs had a brilliant product which ticked the boxes for many Australian buyers. They offer stunning, custom-made water features which were designed and made right here in Australia. Their exceptional customer service and comprehensive freight arrangements means you can order and purchase water features and have them delivered right to your front door. Whilst Crave had great organic social engagement, they were struggling to get in front of new audiences.  

The Solution

By launching a comprehensive Facebook Ads campaign, Birdcage Marketing has transformed their online sales and enquiry rate; and business is booming.  

 

THE RESULTS

This is an ongoing campaign and the below results reflect the initial 11-months of engagement. As a rule, we expect to see results improve as the campaign progresses. 

Whilst online conversions are going strong; Crave has a high custom order rate which involves taking orders over the phone/via email. So whilst conversion results are looking good, we know that offline sales are doing even better.  

Birdcage Marketing have generated more than $1 million in Add-To-Cart conversions ($1,030.034.75) in just 11 months. What’s more; we’ve been able to drive offline traffic to Crave’s showroom and its suppliers all over Australia.    

Ready to elevate your business?