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Case Study: Pet Food Brand | Facebook Ads

Case Study: Pet Food Brand | Facebook Ads

Pet Food Brand

FACEBOOK ADS | GOOGLE ADS | SEO | STRATEGY

The Client

The client is a pet food brand delivering fresh, raw, nutrious pet meals right to your door.

Their mission is to make feeding your furry family members more convinient, while ensuring your pets are receiving all of the best vitamins from all natural ingredients.

The Challenge

The client came to Birdcage Marketing wanting to have a clearer vision of who they are as a brand, as well understanding their customer journey.

They were also looking for some help in driving traffic to their website as they just weren’t getting the numbers that they needed.

The Solution

  • Customer Journey Strategy
  • Social Media
  • Facebook Ads
  • Google Ads
  • SEO

THE RESULTS

Birdcage Marketing created a Customer Journey Strategy for the client which gave them a clear insight into how their customers act and why they act this way. This is a useful tool when targeting and retargeting ads to customers so the ads can be customised to grab the customers attention depending on what part of the journey they are at.

The Facebook Ads were the stand-out part of the whole project, with traffic being driven to their website like never before!

Facebook Ads Results | June 2019

Amount spent: $14.39

Cost Per Purchase: $4.80

Purchase Conversion: $578.40

Return On Ad Spend: $40.19

 

The combination of Facebook Ads, SEO, Google Ads and organic social media posts took the pet food brand to a new level of growth.

 

Ready to elevate your business?

Case Study: Red Belly Active | Website Refresh + Facebook Ads

Case Study: Red Belly Active | Website Refresh + Facebook Ads

Red Belly Active

WEBSITE DESIGN + FACEBOOK ADS

The Client

Red Belly Active was founded in Australia by golfing friends and designers. Named after the many iconic red bellied black snakes living on the golf course, Red Belly Active disrupt the golf and active apparel industry with a daring and different point of view. 

The Challenge

The client first came to Birdcage Marketing with a great concept for their golf apparel brand, but needed guidence on how to define who they are as a business. 

After first working with Red Belly Active, they came back to Birdcage Marketing for more! They had a range of awesome products that just weren’t reaching their potential in sales. Their website wasn’t doing the job, they wanted to change the design and update the layout for a fresher look.

The Solution

Brand Strategy
Website Design
Social Media
Facebook Ads
Logo Design

THE RESULTS

This is an ongoing campaign

Birdcage Marketing created a website that gives customers the confident, adventurous, fun and fearless energy of Red Belly Active. The website showcases the client’s range of products, highlighting the style, comfort and quality of their activewear.

The Facebook Ads that we ran helped the client reach their ideal target audience that they previously had troubles reaching. Although the waves of COVID-19 have dramatically effected the economy and are still are to this day, the Facebook Ads still showed higher click-through-rates and landing page views than previous campaigns.

There were almost 1500 landing page views in less than 3 weeks, which is growth from the previous month that brought in 975 landing page views. We are continuing to adapt and adjust our campaigns to power through COVID-19.

 

Ready to elevate your business?

Case Study: Lavana Wholefoods | Business Growth

Case Study: Lavana Wholefoods | Business Growth

Lavana Wholefoods

TAKING ORDER VOLUME FROM AVERAGE TO SOLD OUT IN 4 MONTHS

The Client

Lavana Wholefoods is a Vegan meal service based in Melbourne, focused on nourishing your body with nutritious plant-based meals in the most convenient way possible. 

 Each meal is made by hand with passion, and delivered straight to your doorstep.

 

The Challenge

As one of the first vegan meal delivery services in Greater Melbourne, Lavana Wholefoods saw success early on. However, with more players coming to the field and experiencing rapid growth whilst Lavana’s sales remained consistent, the client came to Birdcage Marketing with a desire to amplify her existing customer base. 

The Solution

Birdcage Marketing completed an audit of the existing website and completed a homepage redesign to better engage and educate site visitors with the end goal to increase conversions. 

We then launched a full-scale Facebook Ads campaign which focused on split-testing audiences and leveraging time-sensitive offers which coordinated with order cut-off times.  

Our team also created an abandoned cart email for the client, which is automatically sent to customers who leave items in their cart without making a purchase on the site. This is to encourage those customers to follow through with the purchase, again increasing the clients conversions.

THE RESULTS

This is an ongoing campaign and the below results reflect the initial 4-months of engagement. As a rule, we expect to see results improve as the campaign progresses. 

Lavana Wholefoods went from steady sales to being at capacity in a few short months of working with us. In the first month alone we returned a ROAS (return on ad spend) of $7.23 (for every $1 spent, $7.23 was returned) and we’ve seen consistently similar results now in month 4 of the campaign. 

What’s even more impressive is that we were able to gain an add-to-cart conversion value of $72,819.90 across the 4-months of engagement.

The abandoned cart automated email is now live. As this has just been put in place (Late August 2020), there is no data available to determine results, but we are positive this will decrease abandoned carts from the website and increase purchase conversions. 

Ready to elevate your business?

Case Study: Performance in Health | Brand Startup

Case Study: Performance in Health | Brand Startup

Performance in Health

BRAND STARTUP + LAUNCH EXECUTION

The Client

Performance in Health offers a tailored approach to health and wellness through an evidence-based approach to naturopathy.

Led by Tanya Edwards from her beautifully appointed clinic in Sydney’s Inner West, Performance in Health offers services that help her clients thrive.

 

The Challenge

The client was looking to Birdcage Marketing to guide her on all aspects of brand startup and ensure the initial launch was successful.

The Solution

Business Name Development
Logo + Brand Strategy
Website
Social Media
Facebook Ads
Google Ads
Email Marketing

THE RESULTS

We created a brand that resonated with the target audience of in-demand individuals looking for ways to improve their overall health and wellbeing.

The focus was then on creating a website which goes further than simply being an online brochure. The website is a living, moving, breathing online space which provides educational materials through regular blogging, as well as integrates directly with the client’s online booking system.

This ensures site visitors can make appointments direct; with instant confirmation to remove barriers to purchase and also streamline the client’s booking process to reduce workload.

Facebook Ads + Google Ads during the initial launch stage returned a combined 3,102 site visitors to the brand new site in a 2-month period.

Our ongoing social media content continues to deliver educational content to page engagers across both Facebook and Instagram. This content has been a major player in nurturing new audiences and funneling them through to becoming converted clients.

I engaged Birdcage after speaking to several marketing agencies. I was building a business from start-up and wanted a unique offering and a beautiful brand. Birdcage helped with every component from brand development, website, social media and adhoc market projects. I couldn’t be more delighted at the results and have had many positive comments about my brand and website. Most importantly, the team at Birdcage are excellent, easy to deal with, kind and flexible. I am now in a long-standing relationship with birdcage where we work as a team on social media, website enhancements and adhoc marketing projects. To be honest it feels as if we are all part of the same team which is wonderful when you are a sole trader. This arrangement keeps me on my toes and ensures that I give due commitment to important tasks.

I could not rate Birdcage highly enough. They have been instrumental in building my business

Tanya Edwards

Performance in Health

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