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Case Study: Pet Food Brand | Facebook Ads

Case Study: Pet Food Brand | Facebook Ads

Pet Food Brand

FACEBOOK ADS | GOOGLE ADS | SEO | STRATEGY

The Client

The client is a pet food brand delivering fresh, raw, nutrious pet meals right to your door.

Their mission is to make feeding your furry family members more convinient, while ensuring your pets are receiving all of the best vitamins from all natural ingredients.

The Challenge

The client came to Birdcage Marketing wanting to have a clearer vision of who they are as a brand, as well understanding their customer journey.

They were also looking for some help in driving traffic to their website as they just weren’t getting the numbers that they needed.

The Solution

  • Customer Journey Strategy
  • Social Media
  • Facebook Ads
  • Google Ads
  • SEO

THE RESULTS

Birdcage Marketing created a Customer Journey Strategy for the client which gave them a clear insight into how their customers act and why they act this way. This is a useful tool when targeting and retargeting ads to customers so the ads can be customised to grab the customers attention depending on what part of the journey they are at.

The Facebook Ads were the stand-out part of the whole project, with traffic being driven to their website like never before!

Facebook Ads Results | June 2019

Amount spent: $14.39

Cost Per Purchase: $4.80

Purchase Conversion: $578.40

Return On Ad Spend: $40.19

 

The combination of Facebook Ads, SEO, Google Ads and organic social media posts took the pet food brand to a new level of growth.

 

Ready to elevate your business?

Case Study: Womens Shoe Brand | Generating Conversions through Facebook Ads

Case Study: Womens Shoe Brand | Generating Conversions through Facebook Ads

Womens Shoe Brand

GENERATING CONVERSIONS THROUGH FACEBOOK ADS

The Client

The client has a range of unique sandles and accessories that are handmade on the island of Menorca, Spain. Their products cater for women and children of all ages and sizes, with different styles, colours and patterns.

The Challenge

The client had been running their social media and Facebook Ads campaigns for a little while, but weren’t seeing the results or conversions they wanted. They came to Birdcage Marketing for assistance with their Facebook Ads to reach their specific target audience better and generate more conversions.

The Solution

Birdcage Marketing created a comprehensive Facebook Ads campaign for the client. By using data from previous campaigns combined with our new research, strategies and skills, the client saw a huge boost in their conversions.

 

THE RESULTS

After running the Facebook Ads campaigns there was a dramatic change in sales for the client.

The use of our research, data collection and strategies allowed us to target a specific target audience for the client. By finding this audience we were able to target and retarget the clients ads to them.

The client’s online store is now thriving, with their customer base only growing bigger everyday.

Ad Spend: $68.93

Return On Ad Spend: $93.41

Purchase Value: $6,438.95

Facebook Ads Results | 2020

Facebook Ads Results | November 2019

Ready to elevate your business?

Case Study: Canning Tax & Advisory | Creating an Online Presence

Case Study: Canning Tax & Advisory | Creating an Online Presence

Canning Tax & Advisory

WORKING WITHIN CLIENT BUDGETS + TIMELINES TO GET THIS SMALL BUSINESS ONLINE

The Client

Canning Tax & Advisory is a business accountant offering virtual tax services, specialising in small and medium size businesses. 

The Challenge

The client looked to Birdcage Marketing to assist them in establishing an online presence so they could start their staggered approach to launching.  

The Solution

After completing the brand strategy, including a component of target market research, Birdcage Marketing redesigned the client’s existing brand logo and rolled out a single-page long-form website to maximise a limited marketing budget.

Our graphic designer also designed a business card, letterhead template and social media graphics for the client.

THE RESULTS

This is an ongoing campaign 

We have commenced the ongoing social media marketing campaign to start finding and nurturing audiences, as well as build data behind the Facebook Pixel. The client has grown an online presence since we first started the campaign, with followers showing engagement with their posts.

This data will be crucial for when the client decides to run Facebook Ads as part of the next, more aggressive launch stage. 

Ready to elevate your business?