Case Study: Pet Food Brand | Facebook Ads

Case Study: Pet Food Brand | Facebook Ads

Pet Food Brand


The Client

The client is a pet food brand delivering fresh, raw, nutrious pet meals right to your door.

Their mission is to make feeding your furry family members more convinient, while ensuring your pets are receiving all of the best vitamins from all natural ingredients.

The Challenge

The client came to Birdcage Marketing wanting to have a clearer vision of who they are as a brand, as well understanding their customer journey.

They were also looking for some help in driving traffic to their website as they just weren’t getting the numbers that they needed.

The Solution

  • Customer Journey Strategy
  • Social Media
  • Facebook Ads
  • Google Ads
  • SEO


Birdcage Marketing created a Customer Journey Strategy for the client which gave them a clear insight into how their customers act and why they act this way. This is a useful tool when targeting and retargeting ads to customers so the ads can be customised to grab the customers attention depending on what part of the journey they are at.

The Facebook Ads were the stand-out part of the whole project, with traffic being driven to their website like never before!

Facebook Ads Results | June 2019

Amount spent: $14.39

Cost Per Purchase: $4.80

Purchase Conversion: $578.40

Return On Ad Spend: $40.19


The combination of Facebook Ads, SEO, Google Ads and organic social media posts took the pet food brand to a new level of growth.


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Case Study: Womens Shoe Brand | Generating Conversions through Facebook Ads

Case Study: Womens Shoe Brand | Generating Conversions through Facebook Ads

Womens Shoe Brand


The Client

The client has a range of unique sandles and accessories that are handmade on the island of Menorca, Spain. Their products cater for women and children of all ages and sizes, with different styles, colours and patterns.

The Challenge

The client had been running their social media and Facebook Ads campaigns for a little while, but weren’t seeing the results or conversions they wanted. They came to Birdcage Marketing for assistance with their Facebook Ads to reach their specific target audience better and generate more conversions.

The Solution

Birdcage Marketing created a comprehensive Facebook Ads campaign for the client. By using data from previous campaigns combined with our new research, strategies and skills, the client saw a huge boost in their conversions.



After running the Facebook Ads campaigns there was a dramatic change in sales for the client.

The use of our research, data collection and strategies allowed us to target a specific target audience for the client. By finding this audience we were able to target and retarget the clients ads to them.

The client’s online store is now thriving, with their customer base only growing bigger everyday.

Ad Spend: $68.93

Return On Ad Spend: $93.41

Purchase Value: $6,438.95

Facebook Ads Results | 2020

Facebook Ads Results | November 2019

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