Case Study: Performance in Health | Brand Startup

Case Study: Performance in Health | Brand Startup

Performance in Health



The Client

Performance in Health offers a tailored approach to health and wellness through an evidence-based approach to naturopathy.

Led by Tanya Edwards from her beautifully appointed clinic in Sydney’s Inner West, Performance in Health offers services that help her clients thrive.


The Challenge

The client was looking to Birdcage Marketing to guide her on all aspects of brand startup and ensure the initial launch was successful.

The Solution

Business Name Development
Logo + Brand Strategy
Social Media
Facebook Ads
Google Ads
Email Marketing


We created a brand that resonated with the target audience of in-demand individuals looking for ways to improve their overall health and wellbeing.

The focus was then on creating a website which goes further than simply being an online brochure. The website is a living, moving, breathing online space which provides educational materials through regular blogging, as well as integrates directly with the client’s online booking system.

This ensures site visitors can make appointments direct; with instant confirmation to remove barriers to purchase and also streamline the client’s booking process to reduce workload.

Facebook Ads + Google Ads during the initial launch stage returned a combined 3,102 site visitors to the brand new site in a 2-month period.

Our ongoing social media content continues to deliver educational content to page engagers across both Facebook and Instagram. This content has been a major player in nurturing new audiences and funneling them through to becoming converted clients.

I engaged Birdcage after speaking to several marketing agencies. I was building a business from start-up and wanted a unique offering and a beautiful brand. Birdcage helped with every component from brand development, website, social media and adhoc market projects. I couldn’t be more delighted at the results and have had many positive comments about my brand and website. Most importantly, the team at Birdcage are excellent, easy to deal with, kind and flexible. I am now in a long-standing relationship with birdcage where we work as a team on social media, website enhancements and adhoc marketing projects. To be honest it feels as if we are all part of the same team which is wonderful when you are a sole trader. This arrangement keeps me on my toes and ensures that I give due commitment to important tasks.

I could not rate Birdcage highly enough. They have been instrumental in building my business

Tanya Edwards

Performance in Health

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