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Search Engine Optimisation (SEO) – Lamb & Walters

Client Challenge

Lamb & Walters, an established Sydney-based Strata Management company, had an existing website however was receiving only a small amount of visitors to their site through search engine traffic. They were looking to build their search engine presence through search engine optimisation, and therefore engaged Birdcage Marketing. 

Project Details

Client Lamb & Walters
Date In Progress
Services Search Engine Optimisation
View lambandwalters.com.au

The solution

Birdcage Marketing developed a comprehensive Search Engine Optimisation campaign to build Google rankings and drive more traffic to the site. Starting with keyword research, we analysed the target market to better understand their challenges and search habits. We then implemented changes to the existing site (front and backend) and commenced a strategic backlinking and community building campaign.


Site traffic from organic search increased by 677%

9 from 13 optimised keywords are now ranking position 10 and above

Of those, 7 keywords are position 3 and above

The site has maintained it’s strong rankings even with an aggressive competitor entering the field


  • Site traffic 677% 677%
  • Optimised keywords position 1-10 70% 70%
  • Optimised keywords position 1-3 54% 54%

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