Childrens Wall Art Client
KEEPING SALES POWERING DURING COVID-19
The Client
The client is a children’s wall art brand featuring one-of-a-kind and limited edition designs created by the founder herself.
The Challenge
Whilst the client already had a cult following on Instagram, the brand had never run fully-fledged Facebook Ads. The client came to Birdcage Marketing looking to dive into the wonderful world of paid digital advertising and drive sales.
The Solution
Birdcage Marketing developed an integrated Facebook Ads campaign which saw us working with the existing brand photography, and providing direction and recommendations on video and customer testimonials to supercharge results.
THE RESULTS
This is an ongoing campaign and the below results reflect the initial 12-months of engagement. As a rule, we expect to see results improve as the campaign progresses.
One campaign returned a ROAS (return on ad spend) of $23.21 (for every $1 spent, $23.21 is returned) and we have been able to maintain steady results even through uncertain COVID-19 conditions.