Ready to *finally* start your small business?

Your fundamental guide to take you step-by-step through every little step you need to take to successfully launch that brilliant biz idea


To celebrate the launch, we’re offering our first fundamental guide for just $29 PLUS a 7-day money-back guarantee. 


Get ultra-clear on the actionable steps you must take to officially be "in business"

What you need to know when registering domain names, email addresses and social handles

Get the inside word on how to choose the right logo and website designer for your brand (and how to save big $$$)

Hi, I’m Madeline Avery.

Founder and Director at Birdcage Marketing.

We’re a full-service marketing agency who works only with startups and small businesses; and now we’re offering our specialist services in the form of online, self-paced, affordable courses.

As a small business ourselves, we know that accessing expert advice is crucial to business success, but we also know some small business owners aren’t ready to take the leap of working one-on-one with a marketing agency.

The solution is to package all that we know into an online course format to allow every Australian small business owner the same opportunity to advice that will break down those barriers to launching; and ensure rapid business growth is part of their future.

This training is designed for those who have that brilliant business idea and are ready to start taking action and making their business dreams a reality.

Ready to partner with us?

 There’s so much “stuff” to do when setting up a small business; it’s hard to know where to start

Starting my first business when I was 18, I was completely clueless when it came to the fundamentals of launching a business.

Since then, I’ve built up a successful 6-figure business from scratch and I know I know how many hats we’re expected to wear to launch a business, and keep the wheels turning.


What about domain names; email addresses and logo files?

And if you try to Google what you *actually* need to do you’re hit with an ocean of information that makes you want to shut your laptop and resume your 9-5 job where no one can hurt you with notions of business structures, website platforms and Facebook Business Manager.

But then that feeling comes back.

The one that makes you reach for more.

Where you just *know* you’re destined for bigger things than working for just another employer.

The dream of financial freedom, the opportunity to set your own hours. To work from wherever you like, or to not work at all and spend more time with your family.

So you open up your laptop once again, and keep pushing forward.

After working with over 300 business owners over the past 5 years; we’ve gotten pretty good at knowing which business owners are going to make it. 

And we’re not talking about being the sleazy sales-person (yuck…)

It’s the ones that have a passion for what they do.

It’s the people that genuinely want to make the lives of their customers better.

That want to continually improve themselves and their brand.

And the ones that invest in sound advice to take them to the next level.

If you’re that type of (future) business owner; we want to welcome you with open arms.

Whether you choose to work with use one-on-one or you’re here for the short courses; by being smart in the advice you seek, you’re destined for big things.

This training is designed for the business owner at the very beginning of their business journey, who wants to cut through the overwhelming advice of what they need to do to get their business started, and want to partner with a support-team that are purpose built just for them.


30-minute training

You’re time-poor; we know that. Which is why we’ve made this training quick and digestible. Everything you need – nothing you don’t.

Step-by-step to clear the overwhelm

After this training, you’ll be on your way to building the business of your dreams; setup for longevity right from the start.

7-Day Money-Back Guarentee

We’re so confident you’ll find value in this short-course we’ll hand back your cash if it’s not what you need to get your business started.

Australian-based advice

We refer only to Australian registrations and processes to be ultra relevant for your Australian small business.

Instant lifetime access

As soon as you complete checkout you’ll be given access to this 30-minute video training. And once you’ve purchased it it’s yours for life!

Designed for all types of small businesses

Regardless if you’re service or product-based, the info in this short course is what you need to set your business up for success.


Those who want to launch their business the right way (and not have to re-do things as they grow)

Those who just *know* they’re destined for bigger and better things

Those who are yet to start their business journey and are feeling a bit overwhelmed on how to actually take the first step

Service or product-based businesses operating in Australia

Those who want clear, to-the-point advice backed by a passionate small business marketing team



Setting up your new business:
The fundamental guide to business success


including GST