We know you’re here for the Facebook/Google Ads

Welcome to growth territory. This is where brands come to scale through sustainable, customer-focused (see: non-sleazy) paid ads and sales funnels.

We know you’re on this page to hear all about how we make hundreds of thousands of dollars each month for our clients and how we can do it for you but more on this later.


First, we’re going to talk about funnels.

And not the red plastic kind.

If you’ve never heard of a “funnel”, it’s a marketing term for campaigns that guide customers to purchase from you. It’s taking customers that don’t know you exist and transforming them loyal customers who refer you to family and friends.

If you’ve tried your hand at funnels, you probably overwhelmed and proclaimed, “it won’t work for my business”. Or; you associate them with sleazy tactics, and gimmicky offers.

We’d like to dispel both of these notions, please.

Yes, you need a sales funnel if you’re going to grow.

Firstly, sales funnels are an instinctive way of doing business. You most likely have the framework of a funnel already in place and don’t know it. A solid funnel will ensure as many of your dream clients make it to becoming loyal fans as possible. And every brand wants raving fans.

 However, a lot of funnels are Dodgy-McDodge. They use noticeable intimidation selling that you’d feel embarrassed to be associated with.

Not our funnels. Not for our clients.

Birdcage sales funnels feel natural, magnetise customers and deliver proven results.

After years of perfecting our approach, our signature approach to sales funnels comes back to intimately understanding audiences. Then, we position your brand as the solution to the problems that keep them up at night (yes; even a candle brand can be positioned to solve the most fundamental of human fears and challenges).

This is how we manage to achieve return-on-ad-spend results of up to 287x (full disclosure; this was a stars-aligning, one-time thing; but still, we pulled it off).

Our paid ad services:

Facebook Ads + Instagram Ads

A must for lifestyle product-based brands ready for a major growth-phase.

Facebook Ads and Instagram Ads are a game-changer for lifestyle eCommerce brands. They are where your audiences are. And they anticipate your customers’ wants before your customer even realise they want it.

(Hot tip: Facebook owns Instagram and ads are managed through the Facebook Business Manager platform so we usually just call them Facebook Ads).

Strategy + Setup: $1,200 ex GST

Monthly Management: $2,100 ex GST per month manamenent + minimum $1.5k ad spend

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Our Facebook Ads packages are all-inclusive. Where many agencies require you to supply your own ad creative and text or won’t fill you in on what’s really happening, we do it differently.

We handle every aspect of running Facebook Ads including strategy, campaign build, audience management, creative development, optimisations, reporting and (most importantly) above standard client communication.

Our reporting metrics also cut the fluff. We don’t rely on “impressions” to impress you (anyone can get your ad seen). We measure our success on cold-hard-sales-numbers. For newer brands and campaigns, there are additional metrics we use to measure campaign progression; all is explained in terms you will understand (we promise).

Google Ads

Put your brand where your customers are looking for you

Google Ads are an instant solution to showing up on page 1 of Google. And if you’re not on page one; you don’t exist. Our Google Ads campaigns can either be run in isolation, or part of a wider sales funnel strategy (where they perform best).

Hot tip: 96% of users won’t search past page 1 of Google. I mean, have you?

Strategy + Setup: $1,120 ex GST

Monthly Management: $1,400 ex GST per month manamenent + minimum $1.5k ad spend

Pinterest Ads

Our most recent paid ads offering and doing big things for our Lifestyle brands. Pinterest is a big-fat-traffic-generator and when run in combination with Facebook Ads – can amplify results by at least 50%.



Do you have lengthy contracts?

No way. Some agencies require a minimum 6-12 month engagement term but we prefer our results to speak for themselves. Our paid ads packages all have a 1-month “honeymoon” period where you can test us out, see what it’s like to work with us and leave without penalty (which also allows us to understand if we’re a good fit to continue working together). Once you’re ultra-impressed with how we operate, we do require a 3-month term to allow us to plan quarter-by-quarter rather than month-by-month to create momentum in your campaigns.

Are results instant?

Sometimes! But usually; no. Our first month of working together sees us nailing your angle in the marketplace and understanding what your customers respond to. We then refine and continue to split-test over month 2-3. By month 4; we’re pulling in more consistent results and can start increasing ad spend to secure the monster sales months we’re all here for.

What is split testing?

The process of testing different variables (audiences, images, headlines, offers, ad types etc.) to eventually nail the lowest cost-per-result. We prolifically split-test during months 1 – 3 which means your ad spend may not bring in the highest return during those months, but you’ll be better for it long-term (this is what we mean when we say we create “sustainable growth”). Basically, if we only wanted to get you quick results we would switch off underperforming ads and not run any more tests. But once ads fatigue (and trust us; they always do) you’ll be back to square one scrambling for new ad creative that *may* hit the mark.

Who manages my campaign?

You will have a dedicated paid ads specialist as your direct contact who also executes your campaigns; there’s no gatekeeper keeping the two of you apart.

I’ve boosted posts before and seen no difference. Does this mean paid ads don’t work for me?

I think we’re going to need t-shirts that say, “stop the random acts of boosting”. Boosting posts on Facebook and Instagram is like throwing chucking 10 golf balls at a hole and hoping one goes in. It’s a waste of money and no reflection on how successful a fully fledged paid ads strategy will be for your brand.

I still don’t understand what a funnel is.

Think of sales funnels like dating. You don’t just walk up to someone on the street and ask them to marry you. They’ll say no.

  • You need to take them to dinner (offer them something of value first).
  • Let them get to know you (your personality, your values, what benefits you can bring to the relationship)
  • They need to trust you (that you won’t take their heart and leave them with nothing)
  • Then; when the feeling is *right*, you get down on one knee and ask the big question, “will you conver- marry me?”

 We use funnels not only to structure all the different platforms we should use for your brand, but also the messages and offers we use within the platforms.


Ready to lean in to your next stage of growth?

It all starts with us getting to know your business and assessing if we’re a good match. We then can recommend the best solution for your goals and budget.