Meet our team

Meet the core members of the Birdcage Marketing team. We also collaborate with a number of talented freelancers for more specialised projects. This allows us to access the best person for the job whilst passing on cost savings to you.

birdcage-digital-marketing-small-business-meet-the-team
birdcage-digital-marketing-small-business-contact-madeline-avery3

Maddy Avery

FOUNDER

A self-confessed business-a-holic; Maddy lives and breathes launching and growing brands. With over 10 years’ experience in creative and strategic marketing agencies, Maddy brings a wealth of knowledge across all aspects of the digital marketing landscape. 

Starting her career in a full-service marketing agency in Sydney she cut her teeth delivering campaigns for major household brands such as Oral-B, Clearasil, Durex, Herbal Essences and Head & Shoulders.

Since launching Birdcage Marketing in 2015, Maddy’s experience now boasts full-stack digital marketing which she uses to amplify the investment of some of the world’s best online businesses.

Together with her talented team of marketing strategists, designers & web developers, Maddy strives to deliver only the best for her much loved clients.

Qualifications

  • Bachelor of Arts in Media, Macquarie University

  • Master of Arts in Communication Management (Advertising), University of Technology, Sydney

  • Certificate in Account Management, Ad School, Sydney

 

birdcage-digital-marketing-small-business-jess

Jessica Steel

CREATIVE DIRECTOR

Jess is our Creative Director who oversees all of the creative work we do here at Birdcage Marketing. Her eye for detail and ability to capture a written brand strategy and turn it into a visual identity is second to none.

Having spent 9 years prior in the marketing, advertising and creative sector, Jess was a welcome addition to the original Birdcage team back in 2017. Her knowledge and experience spans many aspects of strategic design, with specialities in branding and identity, web development and collateral design.

Jess is based in the Birdcage Head Office, and, when not online with our client projects, she enjoys the local Mackay surrounds with her family.

Qualifications:

  • Bachelor of Communication Design, QUT Brisbane
  • Certificate of Business Writing, AIM Brisbane
birdcage-marketing-tenai

Tenai Seymour

DIGITAL ADVERTISING DIRECTOR

Specialising in business growth and paid digital advertising, Tenai is our Facebook Ads guru.

Whilst Tenai’s background saw her working in-house for corporations in construction and agriculture, her more recent experience boasts working with some of Australia’s best online businesses to help them achieve business growth like never before.

Particularly passionate about working with businesses in the  Mother + Child and Lifestyle categories, Tenai has experience working with all types of businesses including professional, trade and personal services, pet brands, women’s fashion brands and more.

Based in Brisbane, Tenai drives business growth amongst our clients and collaborates with the team at HQ through video conferencing tools.

Qualifications:

  • Bachelor of International Business and Marketing, QUT Brisbane
birdcage-digital-marketing-small-business-colleen

Colleen Gould

SOCIAL MEDIA STRATEGIST

Colleen is yet another client who loved us so much she became a member of the Birdcage team!

Prior to becoming our social media strategist, Colleen created an iconic children’s decor brand from scratch and built an Instagram empire through purely organic social media tactics. It was here she discovered her love (and skills!) for social media marketing.

Working from HQ in Mackay, Colleen handles all aspects of social media strategising and coaching, and works collaboratively with the team to craft the plethora of social media posts we send out on behalf of our clients each day.

When she’s not strategising, coaching our clients or creating content, Colleen is going deep down the social media rabbit hole, bringing back the social media secrets that give our clients (and us!) the edge in on crowded platforms.

Qualifications:

  • Diploma of Management
  • Diploma of Human Resources Management
  • Manager as Coach Accredited
  • Manager as Assessor Accredited
birdcage-digital-marketing-small-business-caroline

Caroline Campbell

COPYWRITER & AD STRATEGIST

Caroline delights our clients by delivering strategic Facebook, Google and Pinterest Ad campaigns for our growth clients. As a self-professed word nerd, she loves to dive into her client’s brand voice and help them persuade and sell with the power of copywriting and paid ads.

Based in Cairns, Caroline works collaboratively with the wider team through our online comms infrastructure in ad management and email marketing copywriting.

This Florida (USA) native began her career in content marketing and, after following her Aussie partner to Western Australia, she has continued her career in journalism, marketing and communications.

Now Caroline loves to work with brand owners who have strong values and are passionate about creating a better customer experience through creative content and stellar marketing strategies. 

Qualifications 

  • Bachelor of Arts in Communication, Minor Creative Writing, Eckerd College (St Petersburg, FL) 
birdcage-digital-marketing-small-business-julie

Julie Ta

MARKETING STRATEGIST

A digital native who spends most of her time with a phone in her left hand, and her laptop in the other, Julie is often our client’s first port of call when embarking on a Birdcage project.

With experience on both the agency and client side of digital marketing, Julie operates in the delicate space between clients and the team, making sure your goals are not only met, but exceeded beyond your wildest expectations.

Having sound technical knowledge with many facets of digital marketing – including website, social media, email marketing and paid marketing – Julie utilises her varied skill set to bring your brand to life into the online world. With an innate passion to help people achieve their business dreams, our resident ‘southerner’ bases herself in Melbourne, where she crafts unique brand messages and formulates distinctive strategies for our clients from all walks of life.

Qualifications:

  • Bachelor of Business (Marketing, Communications), Monash University
birdcage-digital-marketing-small-business-Ebony

Ebony Wareing

MARKETING ASSISTANT

Since starting her marketing career in 2016, Ebony has had the opportunity to advertise and coordinate events with the likes of The Commonwealth Games, The Gold Coast Food & Wine Festival and more.

Starting her career on the Gold Coast; in one of Australia’s biggest tourism hubs, Ebony specialised in content creation (photography, videography and post-production), social media coordination, email marketing and design. It was here she learned the value of on-brand content for propelling brands forward and making an impact in the minds of target audiences.

Since moving to Mackay in 2019, Ebony has joined the Birdcage Marketing team as Marketing Assistant & Client Liaison. As part of her role, she is responsible for supporting the wider team and clients in moving projects forward as well as lending her content creation skills to help brands level-up and make maximum impact with with customers. 

Qualifications:

  • Diploma & Certificate IV in Marketing and Communications | Upskilled
  • Certificate III in Tourism | Aurora

Lisa Turner

ACCOUNTS

Lisa ensures the Birdcage accounts department remains in tip-top shape. Being Birdcage’s longest-serving team member, Lisa is the go-to-girl for all account enquiries, accounts payable and accounts billable.