With the beginning of the year upon us, is it time to grow your small business marketing? It’s always a good idea to take stock of your small business goals at the start of a new year. If one of your goals is indeed “growth” and for many businesses (including Birdcage Marketing) chances are it is then now is the time to act. To ensure we do in fact grow and meet our small business marketing goals we have targets – gross earning as well as a client number target in mind too.

Speaking to a number of clients, it’s evident that growth is a common theme in business marketing in 2017 for micro, small and medium sized businesses. It seems the time of start up, struggling through (and figuring out what the hell you’re doing) has passed for many.

Strategise how to grow your small business marketing

If you’re looking to grow your small business marketing in 2017 it’s important you don’t just throw money at “marketing”. You need to be strategic about how you’re allocating your budget to maximise your return on investment (ROI). 

If you feel like your small business is ready to up the ante, take a look at our top small business marketing 2017 tips below and make sure you’re ticking all the boxes. Even if you’re only at the start of your entrepreneurial journey, it’s a good idea to start right, so the following will also be relevant to you.

A proper logo

You know that logo your cousin’s daughter who’s still in uni made up for you, it’s probably not cutting it. Sure it worked for your start-up phase when you had a hundred-and-one other things to get going. But if you’re serious about creating a lasting brand image you need to invest in a strategic logo designed by a professional.

Many business owners, unfortunately, underestimate the value of good branding. They figure the work will just speak for itself. And whilst your product or service is at the core of good business, you need to be putting your best foot forward when it comes to making a good impression. 

That also goes for making sure your stationery suite is up to scratch. There’s no use having great branding if you’re still using last years’ letterhead and a DIY business card. 

A website which actually attracts clients

After you’ve got your logo sorted it’s important that your website is built to engage new customers and drive them to take action. We’ve mentioned previously that a website is your 24/7 salesman. It’s often the first impression a new customer will get so it needs to look good. It also needs to convert the “browsers” to actually get in touch with you. That means, strategic copy, easy to navigate structure and a few solid contact forms. 

An SEO strategy

Our favourite! If you do one thing for your business this year it’s to invest in getting your website found on Google. (Check out our last post about the benefits of SEO for small and medium sized businesses.)

Many SME’s are afraid of SEO as they don’t quite understand it and keep receiving junk emails for a $199 per month service from offshore suppliers. SEO isn’t as scary as you think, and if you use a quality local, Australian SEO supplier who provides monthly reports and keeps you updated on their progress you know you’re getting value for money.

SEO is basically the coming together of many small (and large) factors to get your site on the first page of Google. And many suppliers are only offering a small portion of that picture and getting a small portion of results. 

Many of our SEO packages include a brand new site design (like the one we recently did for Progressive Pest Management), as well as regular blogging and social media management etc. on top of our strategic on-page and off-page optimisation. 

A regular email newsletter

This is probably something you’ve thought of many times, but don’t know how to get it going (or keep it going). But the fact is; REGULAR EMAIL MARKETING CONVERTS CUSTOMERS. If someone has signed up for your newsletter through your website, or has worked with you in the past, they are always easier to convert than unengaged audiences. Just take a look at these stats:

  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter

  • 72% people prefer to receive promotional content through email, compared to 17% who prefer social media

  • 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.

  • Email marketing has an average ROI of 3800%
    source: Campaign Monitor

And the best part of email marketing is that it is extremely low cost to set up and maintain (compared to traditional marketing methods such as ad placements etc.). Birdcage Marketing can set up an email template starting at a one off fee of just $540 in an email platform (such as Mailchimp) and provide full training so you can send out the info yourself each week/month. Compare that to a half-page print ad in a local publication for around $900 each month where you won’t receive any engagement stats or reporting. 

To learn more about how you can grow your small business marketing in 2017, or if you need some ideas to get you started, connect with us! We’re always happy to have a quick chat over the phone to nut out some basic ideas (obligation free, of course!). 

Wishing everyone a prosperous 2017!