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BRAND COACHING

EMPOWERING AUSTRALIAN BUSINESS OWNERS TO REACH THEIR POTENTIAL

 

It’s said the best investment you can ever make is in yourself. Something we 100% agree with and have personally seen the results of.

After working with hundred’s of Australian small businesses, Birdcage Marketing now offers one-on-one brand coaching for business owners ready to hit that next level of business success.

 

What’s the difference between our agency services and brand coaching?

Essentially, it’s the done-for-you approach, vs. the done-with-you approach.

If you engage us to run your marketing campaigns, we take full responsibility and spend hours pouring over strategies, implementation and optimisation to ensure we generate the best results for you.

If you work with Madeline directly in a one-on-one coaching capacity, we go beyond simply looking at individual campaigns, to go deeper into your brand strategy, business operations, mindset and (of course) your marketing mix and implementation.

How do I know if I’m ready for brand coaching?

Brand coaching isn’t for everyone at every stage of business. Consider the following questions:

  • Am I willing to commit to growing my business?
  • Am I ready to develop both personally and professionally?
  • Am I open to trying new techniques and approaches?
  • Am I ready to clarify my goals into actionable steps?
  • Am I prepared to overcome self-sabotaging behaviours?
  • Will I find time to prioritise the weekly homework?
  • Can I be self-motivated in achieving objectives and goals?

What’s evident, is that deciding if you’re “ready” for brand coaching isn’t so much about what stage of business you’re at. You could be in the brand formulation/startup stage, or have been in business for 20 years. The main deciding factor is; are you committed to all aspects of the growth process?

Why work with Madeline?

Madeline Avery has worked with hundreds of small businesses all over Australia (and internationally), from startup to maturity. 

Supported by her team of dedicated marketing professionals and creatives, Madeline has seen her clients grow, and knows what it takes to do so. Hint: it’s not just rainbows and sunshine.

Having started Birdcage Marketing in a 2 x 2m office in her home, Madeline has grown the business to become a six-figure-agency and employ a full set of staff to support her and her clients’ needs. 

On top of her formal university Bachelors and Masters Degrees in Communications, Madeline has also completed countless digital marketing certifications and holds a Certificate in Positive Psychology to better support her own business journey, as well as her coaching clients.

Her action-focused and inspiring approach to business growth means her coaching clients benefit from a practical approach to business growth; one which prioritises lifestyle as well as business success. 

SEO AUDITS

Do you have a website but you would like to optimise it so it ranks and performs better? Our first point of action would be to perform an SEO audit to ascertain what needs addressing with your website. You can then undertake the optimisation yourself or Birdcage Marketing can address the issues with our cost effect SEO packages.

SEO ACTION PLANS + TRAINING

Cashflow poor but time rich? Some startup and small business owners prefer to tackle the hands-on, technical work themselves to maximise their budget. We can work with you to coach you through your customised action plan to ensure your website has the best chance of reaching that all-important page 1.

FULLY MANAGED SEO PLANS

Our fully managed SEO plans are perfect for businesses who just want the job done. SEO can be extremely time-demanding and, depending on your goals, your business will benefit by leaving it to the experts. We always try to find the best package to suit your needs and budget.

WHAT IS SEO?

SEO is the process of improving the visibility of a website on search engines (particularly Google). The aim is to organically appear more frequently on audience searches to drive more traffic to your site (as opposed to paid placement).

WHO NEEDS SEO?

We’ll keep it short; if you have a website that you want people to see, you need SEO. 

SEO will benefit small businesses and startups, with a limited customer base, as it will help expose your business to wider audiences. It’s also important for medium-large businesses who might already be established, as it will increase their site traffic and opportunity to convert visitors to customers. It also helps businesses achieve a “reputable” and “trusted” image if they’re ranking highly for keywords relating to their business.

WILL MY WEBSITE BE SEO FRIENDLY?

This depends on which platform you decide to use. All our WordPress sites are SEO friendly, and even Wix & Shopify have come a long way.

SEO is one of the most important things you can do for your local business, and all of our sites use SEO friendly themes to allow you to run a successful campaign.

I GOT AN EMAIL FOR $99 SEO - WON'T THAT WORK?

Even as a digital marketing agency specialising in SEO for small business, our junk inboxes still fill up with offshore offers for dodgy SEO.

Sometimes we humour them and let them do an SEO audit, but just as suspected, these “packages” are often just a cash grab. They usually employ outdated techniques which today, can actually see your website penalised by Google (i.e. bottom of the list).

Our advice; if you don’t want to have your SEO done by a local, reputable provider, it’s probably better to leave it alone.

LET'S START YOUR SEO!

It all starts with us getting to know your business situation. We then can recommend the best solution for you.