Welcome to the Birdcage Universe
A place where business owners travel; To build out-of-this-world success with substance-filled brands.
To the brand owner who’s launching a piece of themselves when they launch their business:
We see you.
We see your desire to make this business venture a raging success.
We see you striving to achieve ultimate financial freedom (whatever that looks like to you).
Others see you as selling a product. We know that your purpose runs deeper. “Selling” might be the vehicle, but your destination is more than just sales figures.
You are here to build a future which sees a better life for you and your customers.
The only way to get there is through authenticity, connection and service.
But what does this have to do with marketing?
At Birdcage, we are an all-female team. We stay far away from “bro” marketing tactics that are only in it for the quick, often ambiguous sale. These tactics only lead to short-term success.
Because a business built only on sales is a business built on sand.
We help you solve real customer problems through your brand. This creates a solid foundation of lasting relationships and loyal, raving fans; leading to a lasting and exponential growth in sales.
How it all started
Birdcage Marketing was founded by Maddy Avery in 2015 after relocating from Sydney, NSW to the regional town of Mackay, QLD.
After working in agency roles in both states and having started and grown a number of small businesses; Maddy grew frustrated by the culture of many marketing agencies.
The culture which focused more on their own sales targets, than their clients’.
Six weeks pregnant with her first child, Maddy received a life-changing auto-immune diagnosis. She made a decision and launched Birdcage Marketing, by herself, from a 2 x 2m converted storage space in her home.
Her goal was to align herself with her purpose; To support brand owners to launch and grow their dream businesses. To do so in a way that prioritised authenticity, connection and passion for entrepreneurship.
Five years’ later, Birdcage Marketing is now a team of 8 Australian-based marketing specialists who have worked with close to 600 brands. Birdcage Marketing has now been recognised by a number of national industry awards.
Launching and scaling passionate lifestyle brands through customer-aligned digital marketing that builds brand loyalty
To be the leading digital marketing agency for ambitious lifestyle brands who want to reach unprecedented levels of success on their own terms
It’s only by building a relationship with your customers that true success is achieved
We take the results of our clients personally
We’re always striving to do better for ourselves and on behalf of our clients
If we don’t tell it to you straight we’re doing your brand a disservice
Obsessed with lifestyle brands and what we do for them
We recently worked with Birdcage Marketing to try and improve our social media advertising and we can only say “WOW!”
With the border closures and our market being from predominantly international and interstate we were dangerously close to closing our doors.
Almost immediately we saw an incredible increase in traffic to our website as well as a high conversion and click through rate! We received a return on investment of $133 to every dollar spent, just amazing results!
We can highly recommend working with Birdcage to have enormous growth in business. It was so easy and they were so great at explaining everything to us.
Thank you to the wonderful team at Birdcage!
I engaged Birdcage after speaking to several marketing agencies. I was building a business from start-up and wanted a unique offering and a beautiful brand.
Birdcage helped with every component, from brand development, website, social media and adhoc market projects. I couldn’t be more delighted at the results and have had many positive comments about my brand and website.
Most importantly, the team at Birdcage are excellent, easy to deal with, kind and flexible. I am now in a long-standing relationship with Birdcage where we work as a team on social media, website enhancements and adhoc marketing projects.
To be honest it feels as if we are all part of the same team which is wonderful when you are a sole trader. This arrangement keeps me on my toes and ensures that I give due commitment to important tasks.
I could not rate Birdcage highly enough. They have been instrumental in building my business