WHO WE ARE
Birdcage Marketing is an all-in-one marketing powerhouse for start-ups and small and medium businesses. We tailor smart marketing solutions to boost your brand.
Birdcage Marketing was founded by Madeline Avery in 2015.
With years of experience working in marketing agencies and in-house, Madeline wanted to make premium marketing services affordable to micro, small & medium sized businesses.
Having launched and grown a number of small businesses herself, and frustrated by the access startups, small & medium sized businesses had to
Startup + SME Specialists
We’re experts in working with small-medium sized businesses and understand what your priorities are and how to achieve them. We believe in comprehensive research to understand your industry and what makes your brand special, so we can recommend the most effective ways to reach your business goals.
No one likes waiting, which is why we’ve streamlined our processes to ensure you get what you need quickly. When working with Birdcage Marketing, our priority is not only meeting but exceeding your expectations. And delivery is a huge part of that.
With minimal overheads and fast-paced people, we can provide you complete marketing solutions at a fraction of the cost of the heavier agencies, without compromising on quality.
All Over Australia
Based in Mackay, Queensland, Birdcage Marketing services clients all over Australia including Sydney, Brisbane, Melbourne, Perth and everywhere in between. For larger campaigns we can be where you are for face-to-face workshops.
From Our Clients
See what our clients have to say about working with us
“I have found Madeline to be very professional, approachable and understanding for my needs. As a small business that I set up only 12 months ago Madeline is very understanding of my needs for not only my direction going forward but also how financially challenging it can be seeking professional services such as hers. Madeline has provided a proposal that I am slowly working through to create the big picture. I love the excitement she shows with my small wins and I look forward to sharing the rest of my biz journey with her.”
“Dealing with Madeline from Birdcage Marketing was a dream, apart from being organised, skilled and fast she is also very friendly and easy to communicate with. She understood exactly what I was after and made it happen almost instantly. I would highly recommend Madeline and the whole team at Birdcage marketing to anyone and everyone for their amazing service.”
“We have been working with Birdcage Marketing for over 2 years (and counting) for all our marketing activities. The results we’ve gained from our SEO campaign in particular is enormous.
Madeline understands that as a business owner, marketing is not my first priority and it’s difficult to find time to do what we should when it comes to advertising the business. Not to mention we wouldn’t know the first thing about SEO & Google rankings. But she makes it extremely easy to work with a marketing agency. Her thorough research of our industry and attention to details means she uses her initiative to get our advertising out there, and keep it performing.”
Meet the team
Meet the core members of the Birdcage Marketing team. We also collaborate with a number of talented freelancers for more specialised projects. This allows us to access the best person for the job whilst passing on cost savings to you.
Director | Chief Strategist
With years of experience in both creative and strategic agency and in-house marketing, Madeline delivers fresh thinking and industry know how. Beginning her career working as in-house Marketing Assistant for an established painting company, Madeline went on to gain unparallelled knowledge in a full-service marketing agency in Sydney. It was here she worked on a number of major campaigns for well-known brands such as Oral-B, Clearasil, Durex, Herbal Essences and Head & Shoulders.
Since launching Birdcage Marketing, Madeline has honed her focus on servicing smaller businesses to help them get maximum result for their investment. Together with her talented team of marketing consultants, designers & web developers, Madeline strives to deliver only the best for her much loved clients.
Bachelor of Arts in Media, Macquarie University
Master of Arts in Communication Management (Advertising), University of Technology, Sydney
Certificate in Account Management, Ad School, Sydney
Jess is our Creative Director who oversees all the creative work we do here at Birdcage Marketing.
Jess is an experienced creative designer with a background in corporate print collateral and online marketing mediums.
Having spent eight years with a leading group training firm in Brisbane heading the Marketing and Advertising Department, Jess has also worked in a freelance capacity for a number of businesses across the East Coast of Australia.
Jess has creative and strategic experience in all aspects of marketing. Her particular specialities include brand development, corporate collateral design, social media management, and advertising across multiple platforms.
Jess handles all our brand startup, brand awareness and organic growth programs, including:
- Brand identity and logo development
- Graphic design projects
- Social Media Management
- Search Engine Optimisation
- Bachelor of Communication Design, QUT Brisbane
- Certificate of Business Writing, AIM Brisbane
Digital Advertising Director
Specialising in business growth and paid digital advertising, Tenai is our Facebook Ads guru.
Whilst Tenai’s background saw her working in-house for corporations in construction and agriculture, her more recent experience boasts working with some of Australia’s best online businesses to help them achieve business growth like never before.
Particularly passionate about working with businesses in the Mother + Child and Lifestyle categories, Tenai has experience working with all types of businesses including professional, trade and personal services, pet brands, women’s fashion brands and more.
Based in Brisbane, Tenai drives business growth amongst our clients and collaborates with the team at HQ through video conferencing tools.
- Bachelor of International Business and Marketing, QUT Brisbane
Social Media Strategist
Colleen is yet another client who loved us so much she became a member of the Birdcage team!
Prior to becoming our social media strategist, Colleen created an iconic children’s decor brand from scratch and built an Instagram empire through purely organic social media tactics. It was here she discovered her love (and skills!) for social media marketing.
Working from HQ in Mackay, Colleen handles all aspects of social media strategising and coaching, and works collaboratively with the team to craft the plethora of social media posts we send out on behalf of our clients each day.
When she’s not strategising, coaching our clients or creating content, Colleen is going deep down the social media rabbit hole, bringing back the social media secrets that give our clients (and us!) the edge in on crowded platforms.
- Diploma of Management
- Diploma of Human Resources Management
- Manager as Coach Accredited
- Manager as Assessor Accredited
Since starting her marketing career in 2016, Ebony has had the opportunity to advertise and coordinate events with the likes of The Commonwealth Games, The Gold Coast Food & Wine Festival and more.
Starting her career on the Gold Coast; in one of Australia’s biggest tourism hubs, Ebony specialised in content creation (photography, videography and post-production), social media coordination, email marketing and design. It was here she learned the value of on-brand content for propelling brands forward and making an impact in the minds of target audiences.
Since moving to Mackay in 2019, Ebony has joined the Birdcage Marketing team as Marketing Assistant & Client Liaison. As part of her role, she is responsible for supporting the wider team and clients in moving projects forward as well as lending her content creation skills to help brands level-up and make maximum impact with with customers.
- Diploma & Certificate IV in Marketing and Communications | Upskilled
- Certificate III in Tourism | Aurora
Director of Team Moral and Delivery Alerts
Murphy has been with Birdcage Marketing from the very beginning. Hard-working and loving to a fault, Murphy joins us daily at Birdcage HQ to ensure we all know when a delivery driver is pulling up to the office as well as ensure we know we are all a valued member of his team.
Not just versed in delivery driver alerts, Murphy also knows when a staff member’s car is pulling up and will start crying in excitement until they walk through the front door so he can start his moral boosting procedures.
- Pert, Perry + Evans Vet (Mackay) Puppy Training, 2015